![]() GQ Magazine, March 2012 “when traffic is glacial, trains overloaded and exercise time at a premium, kick scooters are an appealing alternative for city commuters. Recognised as the best and most beautiful folding scooter in an emerging market of kick scooters, Swifty has already been endorsed by high profile collaborations, notably The Conran Shop. Swifty recently added a kids scooter to the range, the Swifty IXI, suitable for kids between 120cm and 140cm tall. The company launched to critical acclaim in. The feeling of riding a Swifty brought a sunnier vibe to life in the North West (UK) and has been embraced by customers from all four corners of the globe. Swifty Scooters was founded by MA RCA design graduates and husband and wife team, Jason and Camilla Iftakhar. Their shared passion for design, sport, and two wheels gave birth to Swifty Scooters, where Jason hand built and assembled the original SwiftyONE in their workshop. Swifty Scooters was founded by husband and wife team, Jason and Camilla Iftakhar in Manchester UK. Recognised as the best and most beautiful folding scooter in an emerging market of kick scooters, Swifty has already been endorsed by high profile collaborations, notably The Conran Shop (London and Paris) and Paul Smith (worldwide). Further notice - If your product is on back order or is a customised item, we will notify you when it is ready. With a team of five, including 16-year-old apprentice Keelum Murphy, Swifty are now exporting across the globe.Īnd they are on track to hit £350,000 turnover this year, which will be re-invested back into the company.Ĭustom painted models and modifications are done in Salford and the couple are keen to keep up the momentum with plans to launch an electric scooter next year.Ĭelebrities already scooting with Swifty include property presenter Kirstie Allsopp and world record holder for flat land BMX Matti Hemmings.Swifty Scooters launched to critical acclaim in September 2011 with SwiftyONE, arguably the world’s first premium folding kick scooter. It makes an instant impression and its pared-back aesthetic lends itself well to all our range of scooters. "Because it is very nicely designed it makes it a credible form of transport – it looks beautiful, cool and really eye-catching.” ![]() "It is about the look of it” says Camilla. They have also just won a key commission from Selfridges to stock limited edition stock. Swifty have already been endorsed by high profile collaborations, including The Conran Shop and Paul Smith. They now boast three products including fixed frame scooter SwiftyZERO for £369 and an off-road sports version, SwiftyAIR for £349. "Once we had children I became very aware of road danger, and I know a lot of mums feel the same.” "We are both advocates of having mobility on two wheels, leaving the car behind and safety,” she said. What you get with our scooter is the build quality, they are designed to last.”Ĭamilla, who was also inspired after a serious bike accident, describes Swifty as the ‘missing link’ connecting people’s home and workplace with public transport. "And I think the vision was always to launch our own product and our own brand. "We were a little bit tired of working for other big corporates draining us of our creative ability,” he said. ![]() The pair moved back to Jason’s native Manchester where he hand built SwiftyONE, a premium folding kick scooter, at his workshop in 2011. Having worked for big corporations designing sportswear, luxury watches and solar powered boats the Royal College of Art designers were inspired to create their own product.Īnd with a lack of alternative transport for commuters in the capital they decided on a high quality adult scooter. Working from their graffiti covered workshop in Salford, Jason and Camilla Iftakhar say Swifty Scooters is making good progress.īut they are still on the lookout for that key investor to take it to the next level. A husband and wife team are putting their best scooting foot forward as they remain on track to double turnover this year. ![]()
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